03 GreenMind
Health and Wellness App Transformation
GreenMind is an innovative mobile application designed to enhance mental well-being by focusing on environmental influences.
Project type
New product development
Company
GreenMind
Location
Sydney, Australia
Industry
Health and Wellness
Role
Founder
Timeline
3 months
Introduction
This app empowers users to track and evaluate the impact of their surroundings, identify potential environmental triggers, and adopt effective strategies to mitigate these influences. Through personalised recommendations and progress monitoring, GreenMind assists users in creating a more supportive environment, thereby improving their mental health.
User flow
The sitemap provides a clear visual representation of how different pages and features are interconnected, which helps in planning and organising the content effectively.
Low fidelity wireframes
These deliverables served as a blueprint for low fidelity wireframes. I used these wireframes to further develop my design and user testing.
02 Branding
Logo
Mental health is often stressful and impersonal. GreenMind branding reflects its mission to create a more positive, personal experience, with a calm color palette, soft typography, and a playful logo and UI elements.
Colour scheme
The essence of green plays a pivotal role, symbolising growth, tranquility, and renewal qualities integral to mental health recovery and maintenance. To enhance the visual appeal and user engagement, I incorporated bright colours that contrast effectively with various shades of green. These vibrant colours draw the user's attention to key features and navigation elements.
UI elements
I focused on crafting custom icons and buttons that enhance the app's usability and aesthetic appeal. The choice of shapes, colours, and symbols was guided by user experience principles, aiming to make the interaction as engaging and straightforward as possible.
03 Business proposal
Business model canvas
A business model canvas was used for organising and refining the strategic direction I was taking GreenMind. GreenMind's revenue streams include subscriptions, affiliate marketing, and in-app purchases, with costs associated with development, marketing, and operations.
Ball park figures
To establish a realistic budget for developing and maintaining the GreenMind app, I conducted a thorough assessment to generate ballpark figures for the estimated costs. This involved analysing the financial aspects of similar projects to gauge the necessary investment in technology, design, and content creation.
04 Product design
Interactive prototype
Onboarding Process
Personalised Experience, Interactive Questionnaire and Immediate Value.
Mood Tracker
Daily Check-ins, Visual Representation and Personalised Insights.
Self care planner
To do tasks and completed tasks promoting mindfulness, activity, and self-care.